The Challenge

Just like every good story, it started with a misfire.

Here is the story of how two technology companies, Busy Rooms and Rentals United, serving the hotel and short-term rental worlds respectively, came together to create The Trip Circus conference and, just like every good story, it started with a misfire. 

Back in 2017, the CEOs of Rentals United and Busy Rooms got together to explore a partnership that would create a huge opportunity: Rentals United would offer Busy Rooms’ clients, mainly hoteliers, access to Airbnb and other vacation rental channels. In return Busy Rooms would allow Rentals United clients, mainly large short-term rental managers, to tap into their GDS and hotel OTA connections.

>Rentals United

Rentals United is the market-leading enterprise channel management solution in the short-term rental industry.

>Busy Rooms

Busy Rooms offers a complete revenue, marketing and distribution service, which optimizes the sale of rooms for the hospitality industry while serving online sales channels with relevant product.

Whatever you do, or dream you can, begin it. Boldness has genius and power and magic in it.
– Johann Wolfgang von Goethe

Instructed by the CEOs, various teams from each company sat down to iron out terms and all technical aspects of the connection. Surely two such advanced tech platforms would find a fast way to seal the deal.  Well, that “sit down” lasted almost 3 years. The teams found it impossible to align the two business models. Phrases like “It’s incompatible”, “They just don’t work like us”, “They don’t understand” were commonly heard. And, believe it or not, at the time of writing this article, when we’re finally close to finishing the integration, still some open questions remain. 

What this taught the two companies is that although they both provide solutions which ultimately help the traveller book accommodation with peace of mind, they’re also so different in the way they address the same problem that collaboration is highly jeopardised and unlikely. This had to be remedied in a world where travellers choose to book both, hotels and vacation rentals for different travel purposes, and sometimes even within the same trip. 

And so the Trip Circus was born!

What is needed? A new dialogue, a common vocabulary and a much more formal platform for hotels and vacation rental professionals to continue and accelerate the dialogue.  


And that was the moment when THE TRIP CIRCUS was born ! A platform where both sides of the accommodation industry meet to finally reconcile the issues and gaps. 


What do we have to do to make the collaboration happen? How can we put down our shields and leverage each other to grow the accommodation industry?  What topics do we need to openly discuss? Discussions around distribution, regulation and services are essential. Hotel companies have created alliances to fight regulations – so how can alliances be formed to collaborate and grow and create new opportunities together? 


These are the questions that The Trip Circus will answer. 


C-Level Attendees


Educational Tracks




The Venue
Primavera Sound